How to successfully market your book


Whether you’re in the process of writing a book or have always dreamed about writing one, this blog will help you overcome your fears and step into the role of an author.


For this blog post in video form, please head to my YouTube channel or check the bottom of this post.

Writing my first book, and now my second, has been one of the most vulnerable and scary things I’ve ever done. I failed at marketing it the first time all because of self-confidence issues, and I’ve learned the hard way what it takes to successfully plan and market a book.

Whether you’re in the process of writing a book or have always dreamed about writing one, this blog will help you overcome your fears and step into the role of an author. 

Once your book is done it is too late.

You need to start marketing your book before you even begin thinking about the book or writing it. Your brand should be rock solid before you start and as soon as you start writing you need to be promoting it.

As mentioned above, I failed at marketing my first book, and all because I struggled with low confidence.

To illustrate the depths of my confidence problems: When my first book, Organizing for Your Lifestyle, was released in 2016, I was so proud, and shared it with everyone I could. Well, almost everyone; I still found the need to hide it from my corporate circle, scared my work colleagues wouldn’t think the subject was not “professional” enough. The irony is that the exact opposite is true—the more organized you are, the better you can succeed professionally! Instead of promoting my book to my extremely large and well-connected corporate network, I actually downplayed it. This turned out to be one of the stupidest moves I’ve ever made. Two years later, when I finally did find the courage to promote the book to my entire network, almost everyone was extremely supportive—much more supportive than they’d been ten years before, when I’d created that first website for my original organizing business. In fact, most of my business has come from my corporate network, and connecting my organizing life to my business life has improved my skills in both spheres. It’s also, of course, invaluably informed my 4-step process.  

So I learned my lesson and started marketing Decluttering for Dummies as soon as I was allowed to make the announcement to publish it on April 3rd. And after the cover reveal on July 3rd, I did even more marketing initiatives.


Get help

Unless you’re a digital marketing expert and a PR expert and a content expert and a photographer and an event planner, then maybe you should get help.  I have a team of amazing women helping me get this next book marketed properly. The publisher gives support, but it is still in your best interest to do everything you can to properly market your book. 

Be visible

Do as much as possible to get press for your book. I recommend going on podcasts, writing articles, having a book launch party and signing books anywhere and everywhere you possibly can. The more excitement and press you can get around your book, the better. 

Go on tour

To organize a book tour, I recommend picking a city you already have a network in so that you know at least a few people who will show up. Make sure you get social during your tours; ask people to come, offer giveaways, and make it a big deal in any way that you can. This is one of the most exciting times for your book, so don’t underplay it. Own it!

I hope that sharing this info will help with your book marketing and/or personal marketing! 

As a special thank you to my viewers, I’m giving you a chance to win a spot in my Masterclass this fall valued at over $1,500. I’ll be teaching you how to make seven figures by getting organized. All you have to do is pre-order my second book, Decluttering For Dummies, and save the receipt for a chance to participate!


Next week, I’ll be details about an upcoming girl boss conference in Whistler, BC.  

Ready to get organized?

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jane stoller